Industry
Media, Entertainment
Project Type
Website Rejuvenation
Client
Milelion.com
Technologies
WordPress, PHP, Ubuntu
Website Design and Development.
The Milelion is a blog community focusing on the travel niche. They specialise in educating their readers on the best ways to gain credit card mile points so that they can travel for less.
The website has a following of more than 7000 subscribers with thousands of views daily.
The Problem
Slow loading speeds
The Milelion reached out to us as their previous website was riddled with issues. They also wanted to give their readers a better viewing experience with a brand new design and faster load times.
The old website was presented with slow loading speeds and a variety of other issues on the backend. The slower loading speeds meant that the Ad Performance was not optimal, and the visitor bounce rate was high.
Our Solution
Our idea was clear: To develop a new website from the ground up while migrating each and every article from the old website. Apart from web development, we will also configure and deploy the new website on the Cloud.
We would lay the foundation by installing WordPress as the Content Management System, then by curating a theme for the website.
Once the design was finalised, we developed our custom plugin to facilitate the Credit Card Sign up bonus, and card showcase functionalities.
Website Caching by WP-Rocket was installed, followed by the EWWW image optimiser to optimise and compress images while hosting it over a Content Delivery Network (CDN).
Custom WordPress plugin development
To facilitate the comparison of the different credit card deals, a comparison system was developed for the client.
The concept was to lay out each credit card in a box, with an overall summary on the first page of the box. Upon clicking the “More info” button, the box will flip revealing more information about the credit card.
Deployment
To cater to the high traffic numbers, a robust website
server infrastructure has to be customised to fit the
needs of the client.
Our engineers customised and deployed the website on a cloud server platform that is capable of handling traffic spikes and DDoS attacks.
A Content Delivery Network (CDN) has also been put in place to accelerate content delivery.
